Relax, Relate, Release

We're Here to FEED Your Hair the Good Stuff!

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Let's feed your hair the good stuff

Like NOURISHMINT , each product is carefully crafted by our founder Joy along with her cosmetic chemist, combining science and firsthand knowledge of textured hair needs. With thoughtfully selected, plant-based ingredients, our formulas are designed to nourish and transform your curls into their healthiest, most vibrant, frizz-free state. The result? Hair that feels soft, looks radiant, and gives you the confidence to embrace the beauty of your natural curls. We want every moisturizing wash day to leave you with a sense of peace and a deep love for the hair God gave you—because your curls are a masterpiece worth celebrating.


What is The Joy of Curls?

Founder Joy Hankins describes the mission behind the brand in this news feature story.

Watch Now!

Our Curlfriends Are Loving These (Best Sellers)

You're going to want to flaunt this hair!

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ALL THE JOY: Holiday Gift Set
$75.00 $95.00 saving $20.00
NourishMint Hair + Scalp Oil
$25.00
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Full of Joy: Self Care Bundle
$65.00 $85.00 saving $20.00
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Cleanse and Curl Bundle
$50.00 $70.00 saving $20.00
The Joy of Curls Gift Card
from $10.00
Aloe Amla Leave-in Conditioner & Styler
$30.00

NourishMint

Nourishing treatment oil designed to strengthen hair from the inside out

  • Restores Strength

    Cold-pressed organic golden jojoba is rich in vitamins and minerals that strengthen hair, promote thickness, and prevent hair loss.

  • Boosts Shine

    Aloe vera leaf contains vitamins A, C, and E, which contribute to cell turnover, promoting healthy hair growth and increased shine.

  • Locks in Moisture

    Organic grapeseed oil & castor seed oil lock in moisture and prevent excessive dryness. Shea butter penetrates hair shaft, preventing breakage, giving textured hair a soft feel.

  • Organically Rich

    Essential peppermint oil tantalizes the scalp. Vitamin E and organic baobab nourish and moisturize your hair and scalp to provide an environment for healthy hair growth.

No Toxic Ingredients. Ever.

We care about your hair so you will neva-eva see toxic ingredients in our haircare products. Only the best for you, boo!
No Dyes

Eat to live applies to your hair too…and dye is not something your hair needs. Our products are organic, and cruelty-free, too.

No Chemicals

We love your hair more than pumpkin spice lattes. That’s why we’ll never put yucky stuff in it. Natural ingredients only!

No Toxins

Putting toxins in haircare? We’d rather eat boxed mac-n-cheese on Thanksgiving. No toxins or damaging ingredients.

Hot Oil Treatment

After rinsing shampoo, place bottle in heated water for 5 minutes. Apply oil on clean hair in sections evenly from root to tip. Gently massage oil into scalp, then cover with plastic cap for 30 minutes. Rinse and follow with deep conditioner as usual.

Length Retention

Apply several drops to fingertips and glide on ends of hair daily. For best results, use along with protective styling, where ends are tucked safely away. 

Protective Styling

Fill dropper with oil and disperse drops throughout the scalp between braids, twists or locs.  Gently massage with fingertips for several minutes 3-4 times per week. Glide light amount of oil through the length of your hair for protection and shine.

Heat Protectant

Before heat styling, apply a few drops of Jojoba Honey Mint nourishing oil treatment to hands and smooth oil through from root to ends.

Seal in Moisture

Generously apply water or moisture rich leave-in conditioner to hair.  Seal moisture into strands by applying a light amount of oil to hands and smoothing onto damp hair from root to tip.

Relaxed Hair

Apply a few drops of Jojoba Honey Mint to finger tips and glide fingers through hair from root to tip before styling.

ORDER TODAY!

We're at 36% of our goal!

That’s 55 pledged of our 150 target!

When you purchase Pumpkin Baby Curl Care we use 50% of those proceeds to donate our products to a Four Oakes foster family in Iowa! Order

Here's what our Curlfriends have to say:

#thejoyofcurlsbeauty

I am still loving the topical results from using Jojoba Honey Mint Oil. The light feel and the inviting smell help to make it an excellent product. I use it on my scalp and as I massage it in with my fingertips, noticed that it brightened my cuticles as well!! I find that it helps any area on my body that needs moisturizing! I reordered for gifts to others! Thank you so much for introducing this product.

Eva M.

Richmond, TX

I received this product approximately 4 weeks ago but today is the first time trying it out. For those who know me already know that I a). am a stickler for healthy hair and b). that I spare no expense keeping and maintaining healthy hair. I’ve been on the natural hair journey for nearly two years and I’ve tried creams, oils and lotions and not too many have been able to tackle my 4c mane. Today after trying this product, I can tell that the ends of my hair will hold the moisture sealed by this product. My hair feels smooth and not to mention, I can run my finger through with ease. So far so good. I will definitely purchase again!

Pam B.

Los Angeles, CA

Love the smell of this oil. It’s so soothing on the scalp after a good wash. Not too thick, so it doesn’t weigh the hair down. Most definitely a go-to oil!

Courtney C.

Huntington, WV

My hair can be moody at times, going from thirsty to oily. A few drops of Jojoba Honey Mint tames the frizz and smoothes my tresses. On wash day I warm a tablespoon of the oil and apply to my ends after shampoo. I've noticed after I blow my hair out, it feels like SILK. The best part is, I have peace of mind that only natural oils and fragrance are in my hair.

Mesale (Sister-Friend)

Atlanta, GA

For the last few years I have been getting highlights to lighten my hair and recently decided to work on my hair health. The Jojoba Honey Mint Oil has been great for my healthy hair journey, I use it right out of the shower and massage it into my scalp. 

Darian (Niece)

Belleville, MI

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